What do you need to market a company and a destination successfully and emotionally?
Simply this: an idea, a concept and a story. Because with good stories, you reach people. They arouse curiosity and sympathy, they supply images (in the mind), and they touch our hearts and captivate our spirit. This is the key to anchoring information in our minds.
We create ideas for our customers, develop individual concepts and tell small and big stories, B2B and B2C, informatively and creatively. Please see a small selection of our marketing activities in the following.
Swiss Top-Sellers travelled to Saint Lucia
In cooperation with one of the leading Swiss specialist tour operators, Salinatours, a brand of Travelhouse, a familiarization trip for 13 hand-selected travel agents, mainly owners and office managers could be realised in April/May 2017.
Besides the host hotels Royalton Saint Lucia and Anse Chastanet Resort the group inspected 13 resorts and hotels and got a taste of beautiful Saint Lucia by participating in a rum tasting, going on a kayak tour, doing zip lining or walking the Tet Paul Nature Trail.
Now online: our new website www.my-stlucia.org
Fo those who want to travel to Saint Lucia but prefer to stay in small properties off the beaten path, we just launched our newly created website dedicated to small properties, special activities and small eateries. Our colleague Antje travelled to Saint Lucia several times for on-site research and started this new website for the individual traveller from scratch. Come and have a look!
Sail fast, live slow
While the legendary German sailing event “Karibik Trophy“ by KH&P Yachtcharter is in its 27th year, it was hosted for the first time in Saint Lucia.
Twenty yachts and more than 120 sailors from Germany, Austria and Switzerland participated in the sailing fun and explorer trip visiting the islands of Martinique, Saint Lucia, Dominica, Les Saintes, Maria Galande and Guadeloupe. During their 3-day-sailing adventure in Saint Lucia the sailors were invited to a Welcome Party, land excursions and tours as well as the final prize ceremony at Pigeon Island National Park.
The German TV presenter Tanja Bülter and her husband Nenad Drobnjak spent their honeymoon on Saint Lucia. The media coverage was reflected in publications such as B.Z. am Sonntag, Bild der Frau, IN, OK!, Hochzeit, Freizeit Spaß, bz-berlin.de, and others. Total circulation: over 2 million, media value: over EUR 160,000.